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While StumbleUpon is a popular social bookmarking website, many individuals and businesses are using it as a valuable Internet marketing tool to increase their online traffic.

StumbleUpon, owned and run by eBay, operates as both a search engine and a social bookmarking website to rate other websites, web pages, internet video clips, audio files and all sorts of images. Those who register with StumbleUpon (it’s free) can submit ratings for websites they visited.

Using StumbleUpon can easily help your website attract visitors. The more people who stumble upon your website and like it, the higher your ranking grows. A high ranking means even greater traffic to your site from StumbleUpon members and beyond. StumbleUpon can be even more valuable to your website if visitors leave a short review about your site along with their rating. There’s massive traffic potential involved with StumbleUpon, which presently has almost 8 million members, and it’s growing fast.

Website owners who use StumbleUpon have noticed an immediate increase in their website traffic. Those who track traffic diligently say StumbleUpon generates more clicks to their site than any other search engine. It also increases their search engine ranking.

But the key to success is having good content on your website. It should be informational or educational, giving the reader something of interest. If you’re selling products or services, list some informational content on your site that deals with current trends in the industry, a new discovery, or recent events that are linked to your products or services. At the moment, StumbleUpon has more than 500 different topics. Utilise these areas of interest to develop content that’s of intense interest to StumbleUpon members.

To retain the new visitors that StumbleUpon brings to your website, add feeds, email subscriptions, contests, or special offers to your website to encourage StumbleUpon members to become long-time customers.

E-commerce websites can also benefit from StumbleUpon if it’s creatively designed or has an intriguing way of branding a product. The social aspect of StumbleUpon will enhance the exposure of your site. It’s viral marketing at its best.

StumbleUpon can also help your website gain more traffic through its buttons. You can add a button to your website and encourage your visitors to submit your content to StumbleUpon. It’s a free and easy way to spread the word about your site.

If you’re looking to enhance your website’s presence, it’s time to StumbleUpon a new marketing tool and give it a try for yourself.

Adam Toren, Co-Founder of Young Entrepreneur, specializes in developing the profitability of struggling businesses with a specialised and ‘bottom line’ approach. Adam, along with his brother, have created, purchased and sold a variety of companies over the years. At the moment, they own and manage a highly successful publishing company and several dedicated online enterprises.