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Backlinks are the hot topic of debate these days. Lots of people believe that backlinks are outdated and does not influence search results anymore. But in contrast to these many viewpoints, backlinks remain an extremely, extraordinarily valuable commodity for search engine giants like Google and Msn. Of course, the computer geeks at Google and Msn have changed their algorithms several times over, but that does not mean the idea of backlinks has been eliminated from their algorithms. Backlinks connect different sites on the net in the same way the same way that the threads in a spider’s web connect to all the other threads. As a consequence of this, all the sites on the net are interconnected directly or indirectly by backlinks.

Definition

So what’s a backlink? Backlinks might be defined as “hypertext links pointing towards a particular domain name”. In more technical terms, any link which is received by one web node, from another web node is known as a backlink. Backlinks may also be called “Incoming links”, “Inbound links” or simply, “Inlinks”.

Functions of Backlinks

So what’s the basic function of backlinks? Popular search engines take into account all the backlinks that point to a particular site. However, backlinks might be of 2 types, natural and those built by the web director. Natural backlinks, or those backlinks which are on-topic are more valuable.

Sites naturally connect to other web sites, for advertisement purposes if there is no incentive provided by search engines. This is thought of as an on-topic backlink and is valued much more by search engine backlinks than links which are there simply for the sake of having backlinks.

Therefore, this teaches web designers to target the users. Of course, search engines play a huge role in web page coming up with, but the lesson learnt from here is that concrete material, formatted in an fascinating way must be provided in the website and, as a consequence of this, the site pulls a bigger number of people.

The basic system of a search engine like Google, is to count all the existing backlinks, leading to a site and ranking them according to their pertinence or relevance to the topic and then assigning them their PR or PageRank to the website in question. So the greater number of relevant backlinks to a site, the better or higher their ranking. , web sites employ Search Engine Optimization in order to increase the quantity of backlinks which connect to their site.

But one must bear in mind, that these backlinks must be from proper websites which have relevancy to the topic and as importantly, have a high PR. This, naturally will generate a bigger number of visitors to the site that the link leads to. Another vital factor to be taken into account is the anchor text for a backlink. The anchor text may be defined as the text material which labels the hyperlink which links back to the first site.

Therefore, in spite of the continuing debate, backlinks to play a gigantic part in SEO and though it could be laborious, it is an age old formula to get desired results.

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What is success? To laugh often and much; To win the respect of intelligent people and the affection of children; To earn the appreciation of honest critics and endure the betrayal of false friends; To appreciate beauty; To find the best in others; To leave the world a bit better, whether by a healthy child, a garden patch or a redeemed social condition; To know even one life has breathed easier because you have lived; That is to have succeeded.

- Ralph Waldo Emerson